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COVID-19 Information for Stakeholders

Use these links to quickly access Latest newsTourism Golden ResponseFederal Response, Provincial Response, Financial Support, Business Support, Industry Resources, Research and Public Health and travel information.

Latest news:

Daily update - BC COVID-19 Dashboard.

Mar 17 - Starting April 1, 2022, pre-entry tests will no longer be required for fully vaccinated travellers entering Canada by land, air or water. More information.
Mar 10 - Masks are no longer required in B.C. Mask wearing is a personal choice. Other COVID-related restrictions are ending. Find out more

Tourism Golden Response:

Tourism Golden has been committed to supporting our tourism stakeholders during this unprecedented critical period for the industry. There is still much uncertainty but we are focussing our efforts on post-pandemic recovery and rebuilding a sustainable and responsible industry.  Throughout the pandemic, our advertising campaigns have focused primarily on domestic audiences, either with a 'Dream Golden' message to remain top-of-mind or with an immediate call to action to travel. Target USA geo-locations were incorporated from September 2021 as border restrictions eased. Beginning March 2022, our digital advertising has broadened to key European markets. Check out the 2021 AGM recording for more information on our activity, campaigns and strategy moving forward. Despite the pandemic and restrictions in 2021, there was positive growth in 2021 against 2020. Take a look at the Telus Insight data on the Research webpage for more detailed information.

Keeping you informed with regular e-blasts about the evolving COVID-19 situation, PHO requirements and support programs. 


Jun 9th - Storytelling on Social facilitated by Conner Galway. Watch the recording.
June 10th - Golden Summer/Fall 2020. Watch the recording.

COVID 19 Virtual Town Hall
This online meeting took place on April 22, 2020, and provided a brief overview of Tourism Golden's online messaging, what we have been up to over the past month and how we are planning on moving forward to recovery. It also included a presentation from Kootenay Rockies Tourism on current best practices for your content messaging.



Quarterly stakeholder online meetings are scheduled for 2022. Watch out for the reminders in your in-box.


Federal Response

Provincial Response:

Financial Support for Business:

Business Support Services:

Industry Resources:

Industry Research:

Public Health Information Sources:

Government of Canada Travel Advisories




How you respond in this short period before the virus is contained is crucial to your business, its reputation and that of Golden. Our advice is to:

  • Review WorksafeBC guidelines, policies and procedures for returning to work.
  • Use the Back to Work Toolkit produced by the Greater Vancouver Board of Trade.
  • Use the Destination BC messaging guidance toolkit
  • Review the Destination BC Road to Recovery webinar series for practical advice.
  • Offer compassionate and flexible cancellation policies.
  • Address any concerns over media attention with accurate, concise information and provide official resources only. 
  • Offer packages and specials tailored to those most likely to travel in alignment with public health guidelines.
  • Be kind, be safe.